The truth about marketing
Realistic goals. Honest reporting.
Marketing can build awareness, readership, engagement, and sales opportunities. It cannot honestly guarantee fame, bestseller status, a specific number of sales, or a fixed royalty amount.
We set campaign goals around the audience, genre, price, availability, timing, and author involvement. Where data is available, we report views, clicks, reach, and engagement, while clearly explaining the difference between attention and a completed sale.
ReadershipStatisticsSales targetsRoyalties